Genefa Murphy, PhD
Global Vice President, Corporate Marketing and Enablement Software, Micro Focus
Genefa Murphy is the Global Vice President of Corporate Marketing and Enablement for Micro Focus. In this role, she partners closely with the product marketing and sales teams to ensure that Micro Focus is mobilizing around the right go-to-market (GTM) activities and leading the execution of the organization's marketing, sales and technical enablement plans across Americas, LATAM, Europe and Asia Pacific and Japan.
Her team ensures Micro Focus is on track to generate the necessary pipeline to meet its targets, it is developing positive momentum with analysts and media, solidifying the critical relationships with its customers, partners and prospects and building situational fluency amongst the GTM team. Her team drives global and regional programs across all six Micro Focus product groups, support and services. Her team leverages agile methodologies across engineering and marketing / enablement to ensure continuous improvement.
Prior to this, she was the Vice President of Product and Partner Marketing for the Application Delivery Management business unit within HPE Software. In this role, she led a team of product marketers, thought leaders and technical enablement specialists responsible for creating market awareness for ADM’s application lifecycle, performance and functional virtualization testing solutions as well as HPE Software’s next generation agile, mobile and DevOps solutions.
Genefa has also held various positions in product management, consulting, strategy and architecture and UX over a 10 year career in the enterprise technology space.
Genefa has a BSc in Business IT and a PhD in New Technology Adoption.